The Toy Foundation’s Golf & Give FUNdraiser on September 16, 2026, at TopGolf El Segundo aims to raise critical funds for children in need. This event also celebrates the 40th anniversary of American Girl, showcasing nostalgic collaborations with popular toy brands.
Proceeds from the fundraiser will directly support toy donations and play-focused grants for children in under-resourced communities. The previous year’s event raised nearly half a million dollars, demonstrating the community’s commitment to making a difference. Sponsorship packages range from $2,500 to $50,000, inviting companies and professionals from the toy industry and adjacent fields to participate.
Key collaborations include:
- The Fisher-Price Little People Collector set featuring all eight original American Girl dolls.
- The Polly Pocket X American Girl Compacts that transform storybooks into foldable micro-playsets.
- Special edition toys that evoke nostalgia while supporting a good cause.
Pamela Mastrota, a representative of The Toy Foundation, emphasized the importance of collective efforts: “We made a meaningful difference in the lives of these children, and we need the industry’s support to grow this impact nationwide in 2026 and beyond.” These words highlight a growing recognition that play is essential for childhood development—especially for those facing economic hardships.
The Toy Foundation has previously funded initiatives like mental health services at childcare centers and the rebuilding of a preschool impacted by a wildfire. Such efforts underscore the foundation’s commitment to enhancing children’s lives through play and engagement.
As excitement builds for this year’s event, it remains unclear how many sponsors will step forward or what specific initiatives will be funded as a result. However, one thing is certain: the toy industry has an opportunity to unite for a cause that resonates deeply with its core mission—bringing joy through play.
