How it unfolded
As the sun set over Austin, Texas, the excitement was palpable in the air on March 27, 2026. The South by Southwest (SXSW) festival was buzzing with anticipation for the world premiere of Forbidden Fruits, a horror comedy film that marks a significant milestone in Lili Reinhart‘s career. Known for her role in the hit series Riverdale, Reinhart has been diversifying her portfolio since the show wrapped in 2023, and this film is a testament to her evolving artistry.
Filmed in Toronto between March 10 and April 4, 2025, Forbidden Fruits is a film adaptation of Lily Houghton‘s play, co-written by Houghton and directed by Meredith Alloway. It features a star-studded cast, including Victoria Pedretti and Lola Tung, and runs for 1 hour and 43 minutes. The film’s premise revolves around Reinhart’s character, Apple, who leads a witchy femme cult in a mall, a unique and intriguing concept that has already garnered attention.
During the premiere, Reinhart expressed her surprise at the film’s large fan base, stating, “It’s a movie that has an incredibly large fan base that I had no idea existed until the movie was announced, which is amazing.” This enthusiasm reflects the growing interest in genre-bending narratives that combine humor with horror, appealing to a wide audience.
As the lights dimmed and the film began, attendees were treated to a blend of comedy and chills, showcasing Reinhart’s versatility as an actress. The film’s unique setting—a mall—serves as a backdrop for the unfolding drama, allowing for a fresh take on both the horror and comedy genres. Reinhart’s portrayal of Apple is expected to resonate with viewers, as she navigates the complexities of leading a cult in a consumer-driven environment.
The film is distributed by IFC Films and horror streamer Shudder, indicating a strategic partnership aimed at reaching audiences who appreciate innovative storytelling. This collaboration highlights the film’s potential to carve out a niche in the crowded entertainment landscape.
Reinhart’s career trajectory is noteworthy, especially as she prepares for her upcoming role in The Love Hypothesis, based on the popular novel by Ali Hazelwood. She has stated, “I just think each project I do, I want to be so different from the last,” which underscores her commitment to exploring diverse roles and genres.
As the festival attendees left the screening, the buzz around Forbidden Fruits was undeniable. The film’s blend of horror and comedy, coupled with Reinhart’s compelling performance, positions it as a potential hit in theaters. With its release date set for March 27, 2026, audiences are eager to see how this project will impact Reinhart’s career and the broader landscape of independent film.
In a world where genre conventions are constantly being challenged, Forbidden Fruits stands out as a bold entry that not only entertains but also invites viewers to reflect on the complexities of modern life. As Reinhart continues to evolve as an actress, her role in this film may well be a defining moment in her career.
