As of April 2026, the feud between influencers Alix Earle and Alex Cooper has taken a dramatic turn, capturing the attention of their fans and followers. Just before this pivotal moment, Earle had been navigating the aftermath of her podcast, “Hot Mess with Alix Earle,” which was launched on Cooper’s Unwell Network in 2023 but faced challenges after Cooper’s media company parted ways with the project in February 2025.
On April 13, 2026, Alex Cooper publicly called out Alix Earle in a TikTok video, accusing her of engaging in passive-aggressive behavior. “Hey girl, the passive aggressive reposts and the likes and the commenting on things—I’ve got to call you out here,” Cooper stated, challenging Earle to confront their alleged issues directly. This bold move has intensified the ongoing drama between the two.
Cooper further questioned the nature of their relationship, expressing frustration over what she described as “fake drama” that Earle was using to distract from her own issues. “What’s the beef? ‘Cause I’m really tired of waking up and seeing you using this fake drama to distract from other shit going online from you,” Cooper remarked, emphasizing her desire for clarity.
In response, Earle took to social media, commenting on Cooper’s video with a simple yet intriguing, “Okay on it!!!” This brief reply has left many wondering about Earle’s next steps and whether she will address the allegations head-on.
Interestingly, Cooper noted that there is no non-disclosure agreement (NDA) preventing Earle from speaking out, which raises questions about the future of their interactions. Earle had previously reposted a TikTok that criticized Cooper, suggesting that tensions had been simmering for some time before this public confrontation.
The fallout from their feud is significant, particularly given Earle’s admission in a May 2025 interview that she felt “pretty lost” following the pause of her podcast. This sentiment adds a layer of complexity to the current situation, as both influencers navigate their careers amidst public scrutiny.
As the feud unfolds, it remains to be seen how both Earle and Cooper will manage their brands and public personas in light of these developments. The implications of their conflict extend beyond personal grievances, potentially affecting their respective audiences and future collaborations.
In the world of social media influencers, where public perception can shift rapidly, the Alix Earle and Alex Cooper feud serves as a reminder of the intricate dynamics at play. Details remain unconfirmed regarding how this situation will evolve, but the stakes are undoubtedly high for both parties involved.
